Nowadays, social media has a huge impact in our lives. All generations, genders, and ages are using social media including Instagram, TikTok, Facebook, YouTube, and X. Many people spend hours every day on these applications. Another group of people who are always online on the platforms are influencers, and key opinion leaders. They are using these social media platforms to create content to earn money by promoting the products or services from brands. For each content, it takes time and effort to produce one so the artificial intelligence (AI) helps them to work faster and smarter. AI can help them create content, create effective communication, analyze the audiences, and spot the trend.
How Does AI Help Influencers
Being influencers, they should always post the content in order to keep the engagement and the followers. So, using AI tools can help the process of making each content faster and easier. From my own experience, I get to review sunscreen and I don’t know how to create a creative content to promote the sunscreen, so I use chatGPT to help me think of effective ways of communication. ChatGPT helped me write the Script and also the caption for the content that I’m not good at. Moreover, it sometimes helps me edit the photo or video, such as removing the background.
Social media trends change almost every week or even every day. It’s very important for influencers to know the trend, and make the content related to that trend to reach more people to their account. For instance, the current trend is about earthquakes. The influencers can make the content about this, but in an appropriate way. They could share their story during the earthquake, or share the video they took, but it should not be about making fun of people. This could boost the account visibility. Lately, TikTok provides the function to see trends both in countries and worldwide. It makes things easier for the content creator to catch the trends.
AI In Audience Analysis: Get To Know Your Audience Better
AI helps the influencer analyze their audience behavior. In order to create content to satisfy the audiences they need to know what their followers like, and try to create content that gets more likes, comments, and shares. Most social media platforms have a feature called insight which AI studies data and behavior of the social media users. It can also analyze what time social media users usually online in each platform so if they post the contents at the time they would get more engagement. Moreover, AI can study which post of mine gets more attention from the audiences, and we can look at what type of content is that to recreate them, and get more attention. For example, K.Roma (TikTok: romamorrrrr) is an influencer on TikTok. Her most liked content is about getting ready to go out. Once, she used to make a content in a different way like lip-sync to the song but the outcomes turned out that the engagement wasn’t good compared to the getting ready content. it can be clearly seen that she should produce more content about getting ready to boost up her account. Using the Collected data from AI can make their content more successful.
Save Time and Stress Less with AI
AI can help influencers save their time. Sometimes they might not be able to post the content on the specific date and time that the brand provides so they can use AI to schedule the post and they don’t have to post it themselves. Also, it can analyze what time and what day you should post the content, and it will go viral based on the audience’s analysis. Replying comments is also the key to keep the engagement growing, the influencers can set the automatic reply to the common question or comment to stay connected with their followers.
Additionally, AI is a useful tool to reduce stress and save time because doing everything manually would be so much work for them. Working smart by using AI to plan, edit, and post the content will make the process easier and less stressful.
AI Helps Pick the Perfect Match Between Brands and Influencers
Not only AI helps the influencer, but also helps the brand. AI tools can help the brand find the best fit to their products or services. These tools look at the influencers, content audience, behavior and style, and it will suggest a good partnership for each other. This made the process of hiring the influencers a lot easier and faster. To clarify, if the brand sells dermatological cosmetics it is better to work with the influencers that have experience in the medical field than using the general beauty blogger. So they can give specific details about the product and be more credible for the customers. AI can also help the brand track how well a pose is doing and how many products sell from the post. This benefits both the brand and influencer. For the brand They can decide whether that influencer is beneficial for them or not, and for the influencer, it helps them collect the profile of promoting products, and how many products for sale from their post.
AI Will Never Replace Influencers
Some people may think that someday AI will replace humans in this industry. But in my opinion, AI could never understand human’s feelings like humans do. It is true that AI can have a creative mind to create new types of content but the key point of creating content is to make the audiences feel connected and emotional about it which I think humans do a better job than AI.
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To conclude, AI has a significant role in improving the influencer working field. It helps them understand their audiences and trends with up-to-date information which is a key important factor of being influencers. Producing contents that satisfy the audiences can help them gain more followers and recognition. AI helps them grow in a positive way and decrease their stress level. Not only does it help the influencers, but also the brand to match the best fit of partnership. I believe that AI will continue growing and it will come to help us in every part of our lives to make things easier. It is essential to work smarter not harder, new technologies will always support our work. Be confident and passionate with things you do, one day the results will pay back all your hard work.
