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The news has been a reliable source of information about the day’s events for years, much like an old acquaintance that the same tone of voice fulfills us in everyday life. But because of incredible new technology, things are changing. The AI news anchor is a highly intelligent computer software that functions similarly to a newsreader, but without the need for food or sleep.

Never miss a news update—no more misrepresenting the truth on live TV. Imagine always being the first to know the most recent information, no matter what time of day. Although these AI news readers seem effective, can a machine truly take the place of a human being? In addition to providing us with information, news anchors engage with us and elicit emotions from us on the stories they cover. Does a computer do this?

Even more challenging, the quality of these AI news anchors depends on the information provided to them. What happens if the information they are given is wrong? We receive skewed news. 

Hence, a significant shift in the news industry is the AI news reader. Though it also raises concerns about how we obtain our news and if these sophisticated machines can ever fully replace the human touch, it might make things faster and more precise. 

The first country to use AI was China. China’s state-run news agency first launched Xinhua in November 2018. Xinhua can deliver news in both English and Chinese languages. It is also designed to look similar to a human news anchor. Using cultural learning to create speech and facial expressions that look like real Chinese people.It used to send news updates and reports on a variety of topics such as politics, technology, and international events.

After this emergence, they became more well known in the late 2010s, with developments continuing to refine their abilities.

 For example, 

  • Yonhap 2020 from South Korea. Available in both Korean and English languages.

  • Lisa 2024 from India. Available in 75 languages.

  • Nadira, Sasya and Bhoomi from Indonisia.

How to create AI News Anchor 

Starting with hundreds of hours of original recordings of real people and bringing them to Artificial Intelligence learning, also known as Machine Learning, then creates a 3D character model. AI news anchors no longer have the problem of appearance limitations. Because we can create any beautiful announcer. If a real person is to be used, consent must be obtained from the owner of the face first.

After getting the voice and model, these two things must be put into the developed AI program. The AI must also learn the gestures and language of the news anchor for realism, such as facial movements or eye movements. Today, what AI lacks is a signature style of news reporting.

Advantage and Disadvantage

The advancement of the technology industry improves news industry. But even so, the AI still contains advantages and disadvantages.

Advantage

  • Immediacy: AI News Anchor can create news and update information instantly 24 hours a day without taking breaks because there is no fatigue. It is original and satisfying in that it communicates information quickly and efficiently.
  • Accuracy: Accuracy in data communication has increased as AI has the ability to process data quickly and accurately. Reduce potential human errors
  • Language Support: Compatible with multiple languages. This makes it possible to create news in multiple languages to provide an opportunity for language-speaking audiences around the world to access information and news.
  • Save resources: Creating news requires a team of people.Using AI News Anchor reduces the need for humans and resources within the organization, such as reducing the cost of hiring people and resources. and can be applied in various contexts in creating news content

Disadvantage

  • Career Impact: The replacement of AI affects the employment of journalists. The existence of technology that can report news or create news on its own. This may lead to the role of journalists being revoked.
  • Loss of interest from audience: Using AI News Anchor can cause viewers to lose interest in the news. There may be news created that is not interesting or does not correspond to the needs of the audience.
  • Lack of humanity: AI News Anchors lack humanity. They can’t express emotions, tone of voice, body language, or bond with audiences like human news anchors. Viewers may feel disconnected, bored, or disinterested in news content.
  • Control: AI News Anchors may lead to information control By governments or organizations. They can use AI News Anchors to spread propaganda blocking unwanted content or control public opinion.
  • Lack of creativity: AI news anchors cannot create, analyze, interpret or explain news.They only read  what is written for them. Unable to answer questions or explain complex issues
  •  AI Transparency: Transparency is essential when using AI news channels.They must be disclosed about the activities of AI news anchors, their decision-making mechanisms and control measures to ensure that AI news anchors are used effectively, responsibly, transparent and neutral

Skill Needed

Working with AI requires very different skills and knowledge than working with humans. For example, having knowledge of programming and coding to be able to modify and improve AI systems is another skill that many organizations need  to modify their AI

Another skill that humans have that AI lacks is the ability to solve problems. Indeed, developing and using technology in the field of information and communication is a complex and challenging task.

Skill
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Additionally, understanding legal issues is an important skill. AI technology can impact  the legality and security of data ,and users as well as the protection of personal information.Strict security measures must be applied to protect sensitive and confidential information.

In an era where artificial intelligence technology is rapidly developing, the use of AI news anchors is starting to become popular in the media and information industry. There are many benefits of using AI news anchors, such as reducing news production costs, news content can be created quickly and efficiently. However, there are challenges and limitations when using AI news anchor tools, such as the ability to create more humane and relevant content. The use of AI anchor also faces questions about information security and whether people trust the information generated by the technology.

Therefore, the development and use of AI news anchors must comply with the principles and be managed appropriately to improve the efficiency of news communication and public understanding in the digital age by increasing speed, fastest, most suitable and safest growth.

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