Exploring the New Era of Music with AI in Thailand

In recent years, Artificial intelligence or AI has made a big impact in many industries from medical to entertainment. Which Thai music industry got an effect that AI were shaping music into many types, such as produced, distributed, and consumed. In the past, the Thai music industry used a lot of technology to develop music. However, when AI was released for public consumption, it was not just only a tool for the Thai music industry these days, but also it became one of the creativity keys to providing new ideas, marketing, and opportunities for many people who work including artists, producers, and etc. 

AI and Music Creation: Future of Songwriting 

Artificial intelligence (AI) has played a big role in the songwriter process which has become more impactful than in the past. Traditionally, the writer uses theory, knowledge and experience such as rhythm, chord progressions, and melody. However, AI can be understood and it can analyze many styles of music which can develop and create a new type and future music creation. 

In the Thai music industry AI were widely used to create melody which developed on chord progression which can make new types of chords and new harmony. In this day and age, Thai artists are working with AI to create new music performances that make a new relation with Thai audiences. Furthermore, it helps to write a song and create music creativity fast which can develop artists in many song styles and it can help to choose the best version that writers like or not.

Songwriting was affected by an Ai system especially in Hip-Hop and Rapping. This type of work needs a lot of rhyming words which are complicated for all workers to make a flow which AI does as a big tool that helps and reduces time to think by just giving a small piece of information and AI producing and rhyming that writer wants. In addition, not only giving a word to make lyrics, but also making a new word or giving a modernized idea to make a flip rhyme which the new words that come from AI can be effective to the audience which created a good algorithm for gaining more views and much more catchy for all listeners.

AI and Music Distribution: Personalizing the Listener Experience 

One of the other ways that AI has a role in the Thai music industry is the way that it is widely spread out to audiences. Nowadays we have tons of streaming platforms such as Spotify, Youtube, and Apple Music that are globally used around the world. Music suggestions systems are the key tools that AI becomes an adviser to the listener who uses these platforms then analyse listener performance and the style of music of the listener to help you create a playlist and recommend new discovered songs for the listener.

All Thai listeners mostly use a digital device to consume music. AI does its job of analyzing behavior then matching a music taste of each listener surprisingly. This will help new artists or new song styles have been discovered which will make a big opportunity for a new wave of new rookie Thai artists to be more spotted not only in Thailand but also spreading out across the world. Moreover, AI would help Thai music industry to collect data on user behavior then analyze a type of song or styles that listeners are likely to listen to and it would be a big tactic on marketing to create a work that can make fans become more loyalty in the Thai music industry.          

AI in Live Performances and Concerts

Live performances and concerts are very important in the music industry. This is one of the key factors to making profit back to the company making fans enjoy and have fun with their favorite artist. AI were important in live performances and concerts in Thailand, where the Thai music industry started to use AI and AR technology combined with holograms or other options of technology that make fans gain more unexpected positive experience. In addition, some music videos use AI and technology to create an avatar emoji and make it into music videos that are created by AI.

AI became more than just a tool for normal tasks. All discussion and creation such as stage design, concert script, or stage lighting are also created by AI. Live performances and concerts become more lively and fresh which develops many Thai concerts elevated and more professional. For example, AI can create screen lighting that relates to the beat and rhythm of the songs. Scene creation and ideas are unique in a concert, plus adding a climax scene to make the audiences have a memorable experience. .   

Furthermore, AI were very helpful in COVID-19 that artist could not show in live performance but AI were making everything impossible possible by creating avatar with an movement, which Thai fans can join concert from anywhere and get an new experience which this way of AI concert become very uniqueness in Thailand especially fans that likely to use digital devices that welcome to try new digital experience.

The Ethical and Cultural Implications of AI in Music              

As AI has an impact in the Thai music industry but we still have a question that ethics and culture will have an effect in this AI era. From the past, ethics and culture are one of the important points in making a music that is unique and traditional. From now AI be able to create a complex song for the Thai music industry where the perfection and the preservation of traditional music forms are highly valued and finding a balance between innovation and tradition is crucial.  

On the other hand, a copyright and the owner of the work such as AI is the person who created a song but “who is the real owner of AI” and “the person who takes action as an owner, where can we find them” ? . This question is very important in Thailand as a law of legal property which developing to keep us with technological advancement which the Thai music industry needs to fight and face with this challenge and confidence that Thai artists get protected in the AI era.  

The reduction of employees in the Thai music industry due to AI

As I mentioned in the above paragraph, AI is developing in many ways in the Thai music industry, however, AI is leading to people losing their  jobs in the Thai music industry. As an automatic tool that can create and fast, it takes over many tasks such as songwriter, productions from the start, until creator which reduces the traditional role that is handled by human professionals. It opens a new chance in an innovation to have a role in the music industry but the best way to be find is to integrate AI in a way that human talent gets support and preserve the heart of Thai music with technology. 

Lesson for AI is Revolutionizing the Thai Music Industry

AI are now revolutionizing the Thai music industry which opens an opportunity to create, and produce. Consuming these automatic tools was an evolution of Thai fans and audience listening to music which helped promote new artists that haven’t been discovered. For sure, the Thai music industry is very open to AI and from now on AI will have a big role that will develop the music industry not only in Thailand but in the huge  global industry.        

AI is now not just a tool but it is a game changer in the Thai music industry. Let’s support these AI tools to develop our music industry. However, use it smartly to be part of our music evolution. Follow us for more insights, share your thoughts, and help shape the next chapter of Thai music—powered by AI.